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Skin whiteners and beauty: the impact of global markets
by Jiyang Shin Skin bleaching has become such a steady market across the globe that without even trying, one may end up purchasing a skin product that contains substances that make your skin tone...
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Selling whiter skin for beauty
by Kohsei Ishimoto In Evelyn Nakano Glenn’s Shades of Difference: Why Skin Color Matters (2009), Joanne L. Rondilla looks at the different techniques are used in the cosmetics industry. When looking at...
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From Ebony to Ivory: Colorism in the Philippines
by Jiyang Shin The ever-expanding skin whitening market in the Philippines seems to have distinctive characteristics compared to the markets of other countries that also value lighter skin tones. In...
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The trend of Japanese whiteness
by Yusuke Shiga For women in modern society, whitening the skin by cosmetic products is so prevalent, and this trend is becoming more significant in terms of racial discrimination today. The influence...
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Skin Whitening as Social Uplifting and Achieving the Ideal “beauty”
by Moe Miura There are many skin-whitening products in global markets today. One can easily purchase skin-whitening products even without knowing it, because whitening one’s skin tone is already a big...
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Marketing lighter skin in South Africa
by Yusuke Shiga Lots of cosmetic companies have globalized their markets by using ingenious marketing strategies, and the number of consumers of these products has proliferated. Especially skin...
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Race, skin color, and identity in Mexico
by Kathy Russo It’s a nice hot day; you’re minding your own business sipping on a cool drink and enjoying having some ‘me time’ while wandering around the city or campus. “¡Perdone!” Suddenly someone...
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The consequences of blackness in Brazil
by Saki Miyata In “The social consequences of skin color in Brazil”, Edward Telles describes how people perceive skin color and race differently in the Brazil, compared to the United States, as well as...
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Race, Color, and Beauty in Brazil
by Deanne Walters Brazil is a country with a long history of racial mixing, so the common system of classification for people is not one by race, but one by color. The three main categories that are...
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Color? Look for beauty in its own
by Kanae Mukaihara “Hey!” When a person sees another person and exchanges a word, they likely have already distinguished the other person’s race according to their appearance. This is the reality. In...
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Limited by White
by Ellen Brookes In a world where the standards of beauty are held explicitly by people of fairer complexion, a damsel, with her ebony hues, would be seen as substandard, under par, or, to put it...
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White Skin Covers The Seven Flaws
by Nana Tsujimoto The old Japanese proverb “white skin covers the seven flaws [iro no shiroi wa shichinan kakusu]” means that a fair-skinned women looks beautiful even if her features are not good...
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Exploring Japanese Whiteness
by Wang Xinyi 美白 (bihaku) is a Japanese commercial term that refers to beauty products with functions of skin whitening or brightening. Aiming at prevent or reverse skin imperfection and provide a...
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Seeking Whiteness: For Asian Women Only?
by John Wang As Ashikari (2005) mentions in “Cultivating Japanese Whiteness: The ‘Whitening‘ Cosmetics Boom and the Japanese Identity”, in contemporary Japanese society, the strong preference for light...
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Is the real goal of Japanese whitening cosmetics to be white-skinned?
by Umene Shikata When you walk around Japan in the summer time, no matter whether it is in the city or rural areas, you will see women wearing long sleeves, hat, sunglasses, or long gloves that reach...
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White Normality and the Mass Media
by Marcel Koníček Before I took my international sociology class, I had never heard about skin lightening and the issues connected to it. I did not even imagine that something like that could even...
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The Pervasive Nature of Skin Lightening Products
by Olivia Katherine Parker Skin lightening products are a really interesting topic due to their pervasive nature. They’ve been around for hundreds of years. Not only are they used within Asian cultures...
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Beauty Per Skin Complexion and Symmetry
Anonymous student post This blog will focus on beauty ideals pertaining to skin color and facial symmetry. From Asia to Africa, having a light skin tone makes one more desirable. Colonial invasions...
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‘Ideal Asian Beauty’ in Skin Care Marketing
by Kiho Kozaki In modern societies, we can observe that there are countless advertisements by mass media, companies, etc., in our daily life. It is almost impossible to not get influenced by them....
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